Category: advertisement

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Louisiana Senate Candidate Smokes Blunt in Campaign Ad

Louisiana Senate Candidate Smokes Blunt in Campaign Ad

Last week, Gary Chambers Jr., a Baton Rouge native, launched his political campaign to run for a U.S. Senate seat in Louisiana. […]

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Can Cannabis Get Even More Social?

Can Cannabis Get Even More Social?

Cannabis has always had it tough when it comes to marketing. Part of it is simple logistics. A DTC playbook, heavily contingent […]

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Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide

Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide

Cannabis hit major milestones in the first half of 2021. Adult use cannabis is legal in five more states, bringing the total […]

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Surprise! A Major Cannabis Stakeholder Pushes for Ethical Marketing Standards

Surprise! A Major Cannabis Stakeholder Pushes for Ethical Marketing Standards

As more nations across the globe embrace the benefits of legal cannabis, to say the business is booming is an understatement. But […]

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The Power of TV for CBD Brands

The Power of TV for CBD Brands

With the death of Facebook arbitrage, direct-to-consumer (DTC) marketers are forced to look for new ways to drive sales more quickly than […]

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Advertising a Cannabis Business Through the Pandemic

Advertising a Cannabis Business Through the Pandemic

For a long time, cannabis marketing didn’t exist. Then suddenly, it did. Fast forward a few years, and this nascent vertical within […]

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Communications in Cannabis: The Playbook for Branding Success

Communications in Cannabis: The Playbook for Branding Success

Public relations has a role to play in every industry, providing value for companies looking to promote their services, announce a recent […]