Category: advertising

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Can Cannabis Get Even More Social?

Can Cannabis Get Even More Social?

Cannabis has always had it tough when it comes to marketing. Part of it is simple logistics. A DTC playbook, heavily contingent […]

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Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide

Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide

Cannabis hit major milestones in the first half of 2021. Adult use cannabis is legal in five more states, bringing the total […]

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FDA Issues Warning Letters on Marketing and Sale of OTC CBD Products

FDA Issues Warning Letters on Marketing and Sale of OTC CBD Products

The U.S. Food and Drug Administration (FDA) issued warning letters this month to two companies concerning the marketing and sale of over-the-counter (OTC) drug […]

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Surprise! A Major Cannabis Stakeholder Pushes for Ethical Marketing Standards

Surprise! A Major Cannabis Stakeholder Pushes for Ethical Marketing Standards

As more nations across the globe embrace the benefits of legal cannabis, to say the business is booming is an understatement. But […]

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It’s High Time for the Cannabis Industry to Pay Attention to Contact Compliance

It’s High Time for the Cannabis Industry to Pay Attention to Contact Compliance

Communicating with consumers through the telephone—either by text messages or by calls—is a great way to engage with them. Indeed, a recent […]

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The Power of TV for CBD Brands

The Power of TV for CBD Brands

With the death of Facebook arbitrage, direct-to-consumer (DTC) marketers are forced to look for new ways to drive sales more quickly than […]

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Advertising a Cannabis Business Through the Pandemic

Advertising a Cannabis Business Through the Pandemic

For a long time, cannabis marketing didn’t exist. Then suddenly, it did. Fast forward a few years, and this nascent vertical within […]

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Communications in Cannabis: The Playbook for Branding Success

Communications in Cannabis: The Playbook for Branding Success

Public relations has a role to play in every industry, providing value for companies looking to promote their services, announce a recent […]