Category: brand

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Beyond Compliance: Leveraging Packaging to Build Brand Identity & Loyalty

Beyond Compliance: Leveraging Packaging to Build Brand Identity & Loyalty

Ten years ago, “cannabis packaging” didn’t extend very far beyond throwing buds into a plastic baggie – in fact, the term wasn’t […]

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Catching up with Jushi Creativity: A Q&A with Dre Neumann

Catching up with Jushi Creativity: A Q&A with Dre Neumann

Jushi Holdings is a large multi-state operator with a massive national footprint and a presence in key markets, including Pennsylvania, Illinois, Virginia, […]

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Great Brand Design Can Grow Your Business

Great Brand Design Can Grow Your Business

As the cannabis industry grows and the category becomes increasingly crowded, package design is more important than ever. Impactful and meaningful branding […]

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A Q&A with Ethan Zohn, Brand Ambassador for Momenta, a Trulieve Brand

A Q&A with Ethan Zohn, Brand Ambassador for Momenta, a Trulieve Brand

Cannabis has been used to treat symptoms of cancer and chemotherapy including severe and chronic pain, nausea and vomiting. Many athletes also […]

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Perfecting Your Packaging for Cannabis Beverages

Perfecting Your Packaging for Cannabis Beverages

Some consumers participating in the legal cannabis market want to avoid inhalable products. They are concerned about the effects of the smoke […]

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Mitigating Counterfeiting in the Cannabis Industry

Mitigating Counterfeiting in the Cannabis Industry

According to projections, counterfeiting and piracy could reach $2.3 trillion in the US alone, bringing the economic cost to $4.2 trillion globally […]

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A Cannabis Brand’s Visual Identity: To Illustrate or Not

A Cannabis Brand’s Visual Identity: To Illustrate or Not

In the cannabis industry, it’s vital for your brand to stand out and engage your target customer at every touchpoint. When it […]

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The Do’s and Don’ts of Cannabis Labeling

The Do’s and Don’ts of Cannabis Labeling

As more states legalize the use of cannabis for both medicinal and adult use, the market is growing exponentially. For growers and […]

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Registering Trademarks in the Cannabis Space

Registering Trademarks in the Cannabis Space

As the legality and availability of hemp and non-hemp cannabis products continues to grow, having strong, recognizable brands will become increasingly important […]

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Can Cannabis Get Even More Social?

Can Cannabis Get Even More Social?

Cannabis has always had it tough when it comes to marketing. Part of it is simple logistics. A DTC playbook, heavily contingent […]