branding – cannabis.co.nz

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Beyond Compliance: Leveraging Packaging to Build Brand Identity & Loyalty

Ten years ago, “cannabis packaging” didn’t extend very far beyond throwing buds into a plastic baggie – in fact, the term wasn’t […]

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Expanding Your Cannabis Brand: Plan Your Packaging & Labeling Strategy

38 states with legalized cannabis. 38 versions of cannabis laws. All with the same objective – to ensure consumer product safety. Commonly, […]

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Perfecting Your Packaging for Cannabis Beverages

Some consumers participating in the legal cannabis market want to avoid inhalable products. They are concerned about the effects of the smoke […]

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The Rise of a New Market… And a New Consumer

The adult beverage industry, like any other category of consumer branded products, is driven by trends. If you’re old enough to remember […]

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A Cannabis Brand’s Visual Identity: To Illustrate or Not

In the cannabis industry, it’s vital for your brand to stand out and engage your target customer at every touchpoint. When it […]

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Can Cannabis Get Even More Social?

Cannabis has always had it tough when it comes to marketing. Part of it is simple logistics. A DTC playbook, heavily contingent […]

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Five Things Every Cannabis Business Needs Before They Open

When it comes to small business opportunities these days, few phrases give people the old dollar-sign-eyes more than “legal cannabis”. From states […]

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The Evolution of Cannabis Entrepreneurship

Cannabis presents a plethora of challenges for entrepreneurs not seen in more traditional industries. Akin to the dot-com boom of the early […]

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White-label branding might be marijuana industry’s next hot trend

The complexity and cost of obtaining cannabis licenses has many brands turning to white-label branding. White-label branding might be marijuana industry’s next […]

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Surprise! A Major Cannabis Stakeholder Pushes for Ethical Marketing Standards

As more nations across the globe embrace the benefits of legal cannabis, to say the business is booming is an understatement. But […]