Overcoming Challenges in the Private Label CBD Industry
Private labelling, or white labelling, is a popular option for brands looking to enter the CBD space. This practice is where a […]
Category: branding
A case study in how to develop a national cannabis flower brand
National cannabis brands are common in several sectors including infused products, vape pens and retail. But the industry has not seen many […]
Recreational cannabis brand and product expansion slow in US markets
Marijuana companies are slowing the rollout of new brands and products in what might be the latest sign of market maturity in […]
The UK Cannabis Industry Needs New PR Strategies
The cannabis marketplace is an ever changing one. The opportunities being generated in the UK space are immense. Yet despite the countless […]
How Barcode Labeling Improves Traceability & Security
One of the biggest challenges that cultivators, processors and distributors face in doing business is the requirement to track the product at […]
The Power of TV for CBD Brands
With the death of Facebook arbitrage, direct-to-consumer (DTC) marketers are forced to look for new ways to drive sales more quickly than […]
Leaders in Extraction & Manufacturing: Part 1
Cannabis extraction and manufacturing is big business in California with companies expanding brands into additional states as they grow. This is the […]
The Hottest U.S. Cannabis Brands Right Now
The Brand Marketing Byte showcases highlights from Pioneer Intelligence’s Cannabis Brand Marketing Snapshots, featuring data-led case studies covering marketing and business development activities […]
Advertising a Cannabis Business Through the Pandemic
For a long time, cannabis marketing didn’t exist. Then suddenly, it did. Fast forward a few years, and this nascent vertical within […]
Communications in Cannabis: The Playbook for Branding Success
Public relations has a role to play in every industry, providing value for companies looking to promote their services, announce a recent […]