Category: identity

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Beyond Compliance: Leveraging Packaging to Build Brand Identity & Loyalty

Beyond Compliance: Leveraging Packaging to Build Brand Identity & Loyalty

Ten years ago, “cannabis packaging” didn’t extend very far beyond throwing buds into a plastic baggie – in fact, the term wasn’t […]

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Bad Actors in CBD: How to Distinguish Quality Products From the Rest

Bad Actors in CBD: How to Distinguish Quality Products From the Rest

The success of reputable cannabis and CBD brands has inspired an influx of inexperienced and disreputable competitors in the market. These so-called […]

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A Cannabis Brand’s Visual Identity: To Illustrate or Not

A Cannabis Brand’s Visual Identity: To Illustrate or Not

In the cannabis industry, it’s vital for your brand to stand out and engage your target customer at every touchpoint. When it […]

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The Do’s and Don’ts of Cannabis Labeling

The Do’s and Don’ts of Cannabis Labeling

As more states legalize the use of cannabis for both medicinal and adult use, the market is growing exponentially. For growers and […]