Category: integration

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Minnesota Legalizes Adult Use Cannabis: Part 2

Minnesota Legalizes Adult Use Cannabis: Part 2

In Part 1, we examined the current status of adult use cannabis in Minnesota, paying particular attention to the licensing framework, taxation […]

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An Interview with Metrc CEO Michael Johnson

An Interview with Metrc CEO Michael Johnson

Metrc combines a software platform with radio frequency identification technology to track plants and cannabis products from seed to sale. The track-and-trace […]

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Can Cannabis Avoid Alcohol’s 3-Tier Distribution System?

Can Cannabis Avoid Alcohol’s 3-Tier Distribution System?

As an experiential marketer that works with a lot of vice-oriented brands, I’ve always been fascinated by the story of the rise […]

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First in the South – Virginia’s Legalization Focuses on Public Safety, Health and Social Justice

First in the South – Virginia’s Legalization Focuses on Public Safety, Health and Social Justice

With the signing of the Cannabis Control Act (the Act) on April 21, 2021, Virginia became the first southern state to legalize […]

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Learning from the First Wave Part 2: California’s Cannabis Supply Chain and Vertical Integration, with a Grain of Salt

Learning from the First Wave Part 2: California’s Cannabis Supply Chain and Vertical Integration, with a Grain of Salt

Part One of this series took a look at how the regulated cannabis market can only be understood in relation to the […]