Adult-use marijuana basket composition highlights consumer buying trends in 2020
Many adult-use marijuana shoppers would rather stick with one type of product, such as flower or vape pens, when at the store […]
Category: Marijuana Marketing & Branding
How cannabis companies can vet celebrity partnerships, avoid (embarrassing) pitfalls
When Canopy Growth introduced its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian cannabis producer also announced […]
Marijuana marketing tips in the age of federal prohibition and COVID-19
Federal prohibition continues to shudder on-ramps for marijuana companies to use traditional means to reach consumers and strengthen brand identity. Marijuana marketing […]
Sales of cannabis pre-rolls up nearly 50% in 2020 despite pandemic
Marijuana pre-rolls are the second-fastest growing product category year-over-year despite conventional wisdom that the often-shared product would suffer during a global pandemic […]
Cannabis topicals make big gains around Valentine’s Day; beverages, edibles see a bump, too
Topicals are a sliver of the overall cannabis market, but around Valentine’s Day, when many couples try to spice up their sex […]
Cannabis companies turning to mainstream marketing tactic to help hype new items
It’s every cannabis executive’s dream: a line that stretches out the door and down the block, full of customers eager to spend […]
CBD producers must avoid health claims while promoting products, feds say
It’s the Wild West out there!” How often have you heard that statement made about health claims for products containing CBD? But […]
MJBizCon speaker eyes consumer data to market to cannabis, CBD users
The uncertain regulatory environment in the hemp extract and CBD category is leading to an “explosion” of competitive crowding and consumer confusion, […]
Regulatory maze, money prevent craft marijuana farmers in California from offering own brands
California marijuana is world-renowned. But since the state’s legal market launched in 2018, the small Emerald Triangle farmers arguably most responsible for […]
White-label branding might be marijuana industry’s next hot trend
The complexity and cost of obtaining cannabis licenses has many brands turning to white-label branding. White-label branding might be marijuana industry’s next […]