Category: marketer

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Can Cannabis Get Even More Social?

Can Cannabis Get Even More Social?

Cannabis has always had it tough when it comes to marketing. Part of it is simple logistics. A DTC playbook, heavily contingent […]

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Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide

Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide

Cannabis hit major milestones in the first half of 2021. Adult use cannabis is legal in five more states, bringing the total […]

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Surprise! A Major Cannabis Stakeholder Pushes for Ethical Marketing Standards

Surprise! A Major Cannabis Stakeholder Pushes for Ethical Marketing Standards

As more nations across the globe embrace the benefits of legal cannabis, to say the business is booming is an understatement. But […]

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The Power of TV for CBD Brands

The Power of TV for CBD Brands

With the death of Facebook arbitrage, direct-to-consumer (DTC) marketers are forced to look for new ways to drive sales more quickly than […]

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Communications in Cannabis: The Playbook for Branding Success

Communications in Cannabis: The Playbook for Branding Success

Public relations has a role to play in every industry, providing value for companies looking to promote their services, announce a recent […]

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Here’s How to Run Compliant Digital Cannabis Ads

Here’s How to Run Compliant Digital Cannabis Ads

Advertising your cannabis brand isn’t as easy as it should be—but then again, neither are most things about working in the modern […]